Yesterday's "Weekend Buzz" with Kyle Berard and Jordan Hoffart confirmed rumors that Powell-Peralta has fired pretty much their whole team.
I'm sorry to hear about this, and my gut reaction would be to get mad at Powell, but Jordan makes a pretty good case in the video for them just trying to survive. With that said, it's definitely a shame that guys like Jordan, Aldrin Garcia and Josh Hawkins all have to find a new sponsor now, as I really liked all of those guys. I imagine it will be extra tricky for Josh, since it seems that he injured himself pretty recently and it will be a while before he's back in full force.
Some people have said Josh Hawkins would fit well on Toy Machine, and I tend to agree with them, I think that would be a really good fit. It also kind of makes sense, because Toy Machine's distribution, Tum Yeto, is also connected with Dekline, which is Josh's shoe sponsor. I like to think that Jordan Hoffart and Aldrin Garcia will end up on Birdhouse because of their relationship to various people on Bones (Jaws, Raybourn, etc.) but more than anything it would just make a sick team even sicker. I could also see Hoffart moving over to Darkstar.
In any case, a part of me hopes that the skateboarding industry, as it shrinks and goes through hard times, makes wise choices about where they trim the fat, but of course many of the guys on Powell probably won't ever have a proper sponsor again. I wish them luck though, and hopefully at least my two favorites, Hoffart and Hawkins, get hooked up, because I would be really bummed out if I never saw those guys again.
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